Google Shopping Ads Now Appear in Google Lens Search Results
Utilize Google Lens to access product details, explore shopping inspiration all in one app, and combine text and images to accurately bring your vision to life.
Google has launched Shopping Ads capabilities within Google Lens searches, just in time for the holiday season. Find out if your Shopping Ads are eligible for this new feature.
Highlights
- Google Shopping Ads are now eligible to appear in Google Lens search results.
- Users can now view price comparisons, product reviews, purchase options, and more in Google Lens search results.
- Shopping Ads for Google Lens are currently available in select countries and limited product categories.
Google is launching new features in Google Lens to enhance the visual shopping experience for users.
Beginning this week, users will see detailed product information when searching with Google Lens.
This update provides advertisers with a fresh opportunity to showcase their products in an innovative, real-time format that engages users directly.
A New Results Page for Google Lens Searches Enhances User Experience
Starting today, Google Lens will display more prominent product information when a product is identified.
Users can now access detailed product information, including:
- Price comparisons across retailers
- Current deals and discounts
- Product reviews
- Purchase options and store availability
This update is powered by the Google Shopping Graph, which is where Google Shopping Ads come into play.
New Shopping Ads Placement Just in Time for the Holiday Season
With the updated Google Lens results experience, Shopping Ads are now eligible to appear in this new placement.
Although it’s rolling out today for both Android and iOS, this feature is currently available only in select countries.
Additionally, Google is prioritizing Shopping ad placements for top holiday categories, including:
- Toys
- Electronics
- Beauty.
How Will the New Shopping Ads Placement Function?
Your Google Shopping ads will appear in the same format as they do for keyword or query searches.
The advantage of this is that users are already familiar with the format, making them more likely to engage with it.
As visual search becomes increasingly important, it’s essential to maintain an updated product feed with relevant titles, detailed descriptions, and accurate information to ensure visibility in Google Lens searches.
As an advertiser, no extra steps are needed to participate in the new Google Lens Shopping Ads experience.
Visual search offers an easy way to discover valuable shopping information and inspiration. You can try Google Lens by tapping the Lens icon in the Google app on Android and iOS or wherever the Google Search bar is available.
